Cookie Policy
Last Updated: November 29, 2025
Affirming Dads (we, us, or our) uses cookies and similar technologies to help the Site work, understand how it's used, and improve your experience. This page explains what these technologies are, why we use them, and the choices you have.
What are cookies?
Cookies are small text files stored on your device by your browser. They let websites remember things like your preferences or whether you've visited before. Cookies may be set by the site you're visiting (first-party) or by other companies (third-party). Cookies can be:
- Session cookies: deleted when you close your browser.
- Persistent cookies: stay until they expire or you delete them.
We also use similar technologies such as local storage, pixels, and tags that work like cookies.
Why we use cookies
We use cookies for these purposes:
- Strictly necessary to run core features like page navigation, security, and accessibility. These can't be switched off.
- Performance & analytics to understand which pages people visit and to fix issues. We use this to improve the Site, not to identify you directly.
- Functionality to remember choices you make (e.g., preferred settings).
- Advertising/retargeting (if enabled) to show more relevant information and limit repeat messages. You can opt out of these.
How to control cookies
You're in control. You can:
- Accept or reject non-essential cookies using the banner when you first visit the Site or by revisiting Cookie Preferences.
- Change your browser settings to block or delete cookies. (Look under your browser's Help or Settings.)
- Use industry tools such as built-in tracking protection features in modern browsers.
Browser Settings
Most web browsers allow you to manage cookie settings through their preferences:
- Chrome: Settings → Privacy and Security → Cookies
- Firefox: Options → Privacy & Security → Cookies
- Safari: Preferences → Privacy → Cookies
- Edge: Settings → Privacy → Cookies
Impact of Blocking Cookies
If you block or delete cookies, some features of our website may not work properly:
- You may need to re-enter information
- Personalized features may not function
- Some pages may not display correctly
Cookies we use (examples)
The exact cookies depend on how you use the Site and which features are active. The list below covers common cookies you may encounter. Third-party cookies are subject to their provider's policies.
| Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
ad_session | Affirming Dads | Remembers your session so pages work correctly. | Strictly necessary, first-party | Session |
cookie_consent | Affirming Dads | Stores your consent choices (so we don't ask again). | Strictly necessary, first-party | 6-12 months |
_ga / _ga_* | Google Analytics | Measures Site usage to help us improve content and performance. | Analytics, third-party | 1-3 months |
_gid | Google Analytics | Distinguishes users for analytics. | Analytics, third-party | 24 hours |
_gat / gtag | Google Analytics | Throttles request rate to improve performance. | Analytics, third-party | 1 minute |
_gcl_au | If ads are enabled, helps measure ad interactions. | Advertising, third-party | 90 days | |
_fbp | Meta (Facebook) | If enabled, helps deliver and measure relevance. | Advertising, third-party | 90 days |
__cf_bm | Cloudflare | Bot management and security. | Strictly necessary, third-party | 30 minutes |
Note: We update this table as we add or remove services. Some cookies appear only if you interact with certain features.
Data collected via cookies
Depending on the cookie and your settings, we may process:
- Device information (browser type, operating system, screen size)
- General location (based on IP address)
- Pages viewed and time on page
- Referring/exit pages and navigation paths
- Buttons, links, and forms you interact with
We use these insights to keep the Site reliable, secure, and useful. See our Privacy Policy for full details, including how we protect and retain data.
Updates to This Policy
We may update this Cookie Policy from time to time. When we make significant changes, we will update the “Last Updated” date and notify you via a banner on our website.
Questions About Cookies?
If you have questions about our use of cookies:
Email: [email protected]
Phone: (800) 985-4527
Address: 30 N Gould St Ste R, Sheridan, WY 82801, USA
For more information about how we handle your personal data, please review our Privacy Policy.